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Research. Strategy. Innovation.

Attempting to identify unmet customer needs? Philip Reese uses ethnographic methods see deep into your customer's world to find the gaps in their experience that your company might fill and options for filling them.

Trying to develop a deeper understanding of product opportunities? If your quantitative data—or your gut—are pointing toward opportunities, we use consumer observations to reveal the insights and strategic options that take the guesswork out before you pour more money in.

Want to take advantage of natural purchase motivations? When you're ready to understand how customers are choosing or not choosing to purchase, we combine point-of-sale observation with other methods to illuminate the factors that are influencing their decisions and what you can do about it.

Seeking to define brand platforms? When you're preparing to launch a new brand, we conduct an integrated brand strategy program that illuminate and elucidate concepts to support identity and packaging.

 

Contact us to received additional information about our approach or for an initial discussion of where you are and where you'd like to shine a little light.